Each year we all encounter the same sort of problem when the festive season fast approaches – what to buy for our loved ones! Frantic google searches, the dropping of subtle hints, the pointless call to mom and dad all lead us on a wild goose chase, BUT what if there was a way to more accurately search for the perfect gift?

Enter Gifto - The gift Genius. Using Cognitive technology Gifto teaches itself to understand its user through conversational dialogue, generating tailored product recommendations directly from leading E-Commerce platforms that lead directly to a personalised purchase, all just in time for Christmas!

A cognitive experience that measures and matches your social sweetness with Hershey’s chocolate based on your online social behaviour. Shares, Keywords, tonality and visual uploads all play a part in shaping your social sweetness.

Breaks is a free, white-label app that connects kickass talents with the hottest agencies. And vice versa. A professional match-making app that, just like Tinder, allows delegates to swipe through profiles and suggests a meet if there's a match of intentions.

But unlike Tinder:

• it's preserves anonymity, with profiles showing professional but not personal information.

• it's asymmetrical: we place a premium on employers' time and protect them from scam.

• everyone is already out in the same places: it's just about facilitating the first interaction.

Hershey's is made up of two awesome things: crunchy cookie bits and creamy milk chocolate. But you know what's even more awesome? Your Instagram photos. We asked everyone to send their most creative crunchy and creamy shots for a chance to be featured in our ads, plus a few more awesome prizes.

Spikes is more than just an awards show.
For many young creatives, it’s a chance to network, hand out some calling cards, and maybe, just maybe get the attention of the top agencies.

So this year, we’re going to give them a shot of landing a job at Havas. Over a cup of coffee, using a cup of coffee.

Havas presents: “The Coffee Cup Test” Every cup will have a challenge printed on it. It could be a design challenge, a copywriting challenge, or an ideation challenge. If they impress us, then they could land a job at Havas!

The new Lumia takes productivity to a whole new level. Now you can work on your PC desktop and move seamlessly and continuously onto your phone. That’s the power of 10. It’s like having your office wherever you are. But how do we do show the idea of ‘work anywhere’ in a way that’s disruptive, super buzzy and captures the imagination of Vietnam?

For the next 10 days, passersby can peer into this “relocated” office and witness the power of 10. Inside the office, people will be working off their Lumia phones, sending emails, having Skype calls, scheduling meetings. It will be business as usual with zero interruption in productivity.

With the new Lumia, your office can be anywhere. Literally.

Grocery shopping with mom can be such a dull chore. Fair Price turns this into a fun, mobile game-filled experience that blends the virtual world with real-time engagement.

Durex Dual pleasure is a condom that slows guys down and speeds girls up. But how do you get people to care about their partner’s orgasm? By fueling (or crushing) their ego.

We created 'The Sex Machine' a real-time digital dash-board that collects, computes and analyzes data from all over Thailand. With the Sex Machine, you can find out how good (or bad) you are in bed and tells you how you measure up against the rest of the country! 

Inspire Indonesians to say “hello” to new experiences, new friendships, and new adventures. Emirates.  Hello Tomorrow.

• Tweet-a-seat - Be the first to guess the mystery seat number and get bumped up to business!

• Twitter: Emirates, Happy Rates - Let’s give Indonesians more reasons to say hello to new travels and adventures through this Twitter-powered seat sale. The more people tweet #EmiRatesHappyRates, the longer our seat sale will be.  So instead of having a sale that lasts for only an hour, it can extend for two, three or more!

• Real-time weather billboard - Travel promotions triggered by real time weather and traffic data.

• Booking BOT - With the help of IBM Watson & Havas Cognitive, we can create an Emirates bot that can actually chat with people, give assistance in searching for flights, get the best rates and flight times available.  Depending on how intelligent we want the bot to be, it can even help customers to complete the booking by guiding them through the payment process and online check in.

One day, our children will run the world.  They’ll run nations, build skyscrapers, and probably invent flying cars.  The future is theirs.  And the future will be here faster than we realize.  So why not get them started today?

That’s where Paddlepop comes in. It gives our kids a taste of the future.  Their future.  Paddlepop will give them the tools, the stage, and even the media space. So let’s let them. Let them lead.  Let them create.  Let them imagine. The future belongs to our kids.  This campaign should too.

• Branding & Packaging - Give kids a taste of the future by allowing them to design the packaging themselves.

• Future letters - Paddlepop creates tools for parents to connect with their kids now and in the future.

• Magic coding wand - Teach kids the basics of coding using nothing more than Paddlepop popsicle stick.

• Future wall - PaddlePop creates interactive walls that let kids upload their doodles directly onto the wall and interact with them. It could be a city scene and kids can change the colors and shapes of the buildings, touch their drawings and make them move.Awaken their imagination and the future artists, architects, and engineers in them!

To encourage people to get healthy we created a national movement that turns health into actual, literal wealth. And what better place to do it in than the most expensive country to live in? Singapore.

- In-store exercise-bike: The more you cycle, the lower the price goes.

- Movie-marathon: A movie cinema that’s run by, well, running

You may think your hands look clean, but are they really? 

Find out with this Dettol germ test print ad. Or if you want to super science-y about it, a sporicidin microbial test. Simply put your hands where indicated for 1 full minute. Then watch how invisible germs pop up on the surface of the paper. Make sure to wash them all away with the attached Dettol gold sample. Now you can really be sure that your hands are germ-free and super clean.  

Moms don’t realize that illness-causing germs could be lurking just beneath the surface of their bathwater. Dettol wants moms to take a closer look at the water they bathe with and to always disinfect with Dettol.

• Light it up - We use the phone’s built-in light function to reveal the germs lurking underneath this print ad.

• Print ad: Scan to reveal hidden germs - Scan to reveal the hidden germs.

• Water purity index - Get real time updates on the cleanest and dirtiest water sources in the country.

Hyundai's in-house agency 'Innocean' wanted to increase it's social exposure with the imminent release of the New Hyundai Veloster so they approached us to develop an idea that encouraged social interaction with the brand in time for the launch of the new Veloster.

We proposed #WakeTheVeloster a twitter based engagement that required users to actively interact with the car via twitter to stand the chance of driving it away! The more social noise made the more chance you have at waking the car.

The mechanism we proposed was simple, our twitter feed would connect directly to our speaker system which in-turn triggered the car alarm if loud enough. The speakers were tweaked and controlled so that the more tweets that were sent the louder the volume became. Eventually the one lucky twitter that triggered the car alarm would win it!

To create brand awareness of AXE in both Thailand and the Philippines and to help demonstrate the AXE EFFECT we created a fun digital experience for young guys to battle it out between friends and challenge each other’s vigorous arm action!

Guys needed to choose between 3 sexy young females to test their pulling power! the guy that got the girls number in the fastest time moved up the leaderboard and one step closer to glory!

To tell people about the newly renovated Club Med Bali resort we invited a mix of professional and amateur photographers from all over Asia to compete and capture the Club Med experience through their own eyes. We also invited celebrity and aspiring photographer Jaymee Ong along to share her experience.

We were tasked with mounting a digital campaign on a relatively small budget. Rather than avoid the uncomfortable reality of the recession, we decided to embrace it, harnessing the power of social media!

As part of the digital media campaign, we created a "Cause" page in Singapore's most popular social network, Facebook.

The message was simple: enlist as many people to the cause and send them in droves to the shopping malls so that we can reinvigorate the Singapore economy. The cause was called the "Legion of Shopaholics – Saving the world one handbag at a time."

Awards:

DM360 Awards, Direct Marketing Association of Singapore
• Bronze: Best Digital Campaign Social Media (2009)
• Bronze: Best Digital Campaign Viral (2009)

International Communicator Awards, International Academy of Visual Arts
• Silver: Marketing Effectiveness – Social Media (2009)

Singtel was about to launch their new online portal 'Insing', Singapore’s definitive local search and lifestyle guide. There was a 2 week window before launch so the client wanted to create some buzz and intrigue about their impending brand. We proposed ‘The island insiders’ a fun website experience that saw local influencers in place ready to give local insights and knowledgeable answers to questions asked, or were they!?

Humorous pre-recorded video responses were linked to keyword inputs so no matter what you asked the experts always had a tailored response, “No la, don’t ask me lei, you so siao”! Their inability to give a straight answer becomes a humorous trigger to share with your friends, which in turn delivers the Insing Brand and a call to action "InSing, your answer to all things Singapore".

Based on the ATL produced by LOWE and in partnership with Batey ads we developed an integrated online microsite experience based on the proposition 'Follow your own star.

The core idea was designed around people who like doing their own thing and like to choose their own direction in life, hence the campaign message.

With the help of MTV vj UTT, we created a fresh youthful visual experience using video that not only engaged the consumer but also allowed them to experience a more personalized journey of the new A-Class.

To inform users of Citibanks latest promotion we created a fun microsite that allowed users to interact with 'Fred'. Fred is caught in a daydream while life passes him by.

Users needed to Snap him out of it-fast, by Poking him, shaking him, or slapping him so that he could awake from his slumber and realize his dreams.

Bates 141 are known as the change Agency, they firmly believe that brands that want a future must embrace change. leveraging off this ethos we created a regional website that allows users to contribute to this change. Visitors to the site are faced with a question, questions can be based on a client brief, a problem or anything that users can help shape or change.

User interactions are collated, stored and are used as a source of research to help the agency tackle new briefs and deliver thought provoking solutions based on consumer insights.

Axe is known to give the average Joe an advantage in the dating game. With this in mind we wanted to turn the biggest introvert into the biggest extravert!

Introducing 'Axe Headline News' a news channel making the headlines personally relevant. Visitors to the site are given the chance to personalize their own news story, choose a friend, answer 4 simple questions about their friend and upload their most hilarious mugshot. Once you are happy with the submission, post it, Tweet it, share it!

To cut through the complex technology of VW's 7-speed double clutch system, a microsite was created to explain the workings in layman's terms.

Everyday objects and observations were employed as supporting visual cues so users can better relate with the technology and its benefits.

Domicil was new to Asia and were tasked to launch the brand. Embrace change and 'Love Life' is the brand's guiding principle. With that in mind, we created a web presence for the brand that uses journeys as an analogy to life. Where we've come from, and where we're headed–our lifestories, begin on an empty canvas.

User-generated ink trails are the paths users have undertaken, and the canvas is brought to life through users' resonance with the seasons, and sounds. The plan for next-phase development was to give users greater control and interaction with their creations. Customer profiles could be built based on user choices, which would allow for future CRM.

Despite the 2009 financial down-turn we wanted to demonstrate the generosity and kindness that Singaporeans were still willing to share in the build up to Christmas! To launch Disney's animated feature 'A Christmas Carol' we created a Facebook app that invited users to 'un-scrooge' themselves in time for Christmas.

Awards:

International Communicator Awards:
• Gold: Marketing Effectiveness – Social Media (2009)

For the Launch of Tron Legacy in Singapore we collaborated with local Fashion designer Jeri Loh on the creation of three TRON-inspired outfits. Models were cast to showcase the outfits at the TRON premiere, to parties and to other high profile events including Singapore's ZOUKOUT garnering valuable PR and media exposure for the movies launch.

During this same period Facebook 'photo-tagging had soared in popularity so we developed a contest that required fans to locate the TRON models at various publicized events, snap, upload and tag themselves in a photo to Win!

To support the launch of Disney's Race to Witch Mountain we created our very own online race, budding Schumacher's needed to rally support amongst friends to move up the race rankings, the more friends in your race team the more virtual milage you clock, the first team over the finish line got to experience a private viewing of the movie.

To capture the spirit of adventuring and excitement that is Meet The Robinsons, this campaign seeded clues in offline media such as bus stops, movie posters, and press ads.

Participants had to keep an eye out and take note of the codes in public so they could build their own 'time machines' by submitting thecodes online.

Microsite component for 3-phase pitch idea for Phillip Morris. We invited the Indonesian creative community to show and tell their talents (in varying categories) with the incentive of making them famous.

Using multiple channels, we wanted to drive these Innovators to a microsite giving them the platform to showcase their talents. Participants are incentivised to share the word with friends as finalists would be shortlisted by way of the volume of votes they received (popularity).

Eventually we would crown a Hall of Fame winner in each category as the authority with the power of "Rated A". Along with this, we offered them the opportunity to be paid contributors in regular events.

Sir Chris Hoy is the official spokesperson for Science in Sport, we proposed to give fans an opportunity to ask the X6 time olympiad a question on nutrition using the twitter hashtag #AskHoy Questions would be answered in real-time by Sir Chris Hoy with 1 lucky fan winning a personal training day with the 'Flying Scotsman'.

To launch the New LG Optimus 4X HD we created a dynamic media campaign that fully utilised the media real estate. Working directly with media owners we were able to negotiate a full page takeover that gave the New LG Optimus 4X HD centrestage with a launch you surely wouldn't miss!

To help build brand awareness and support the launch of the New Clarks 'Natural Movement' ladies range we created a dynamic media campaign that allowed users to interact and explore the new range. Using 3D renders we were able to offer the user a more visually captivating experience.