Hyundai's in-house agency 'Innocean' wanted to increase it's social exposure with the imminent release of the New Hyundai Veloster so they approached us to develop an idea that encouraged social interaction with the brand in time for the launch of the new Veloster.
We proposed #WakeTheVeloster a twitter based engagement that required users to actively interact with the car via twitter to stand the chance of driving it away! The more social noise made the more chance you have at waking the car.
The mechanism we proposed was simple, our twitter feed would connect directly to our speaker system which in-turn triggered the car alarm if loud enough. The speakers were tweaked and controlled so that the more tweets that were sent the louder the volume became. Eventually the one lucky twitter that triggered the car alarm would win it!
