We were tasked with mounting a digital campaign on a relatively small budget. Rather than avoid the uncomfortable reality of the recession, we decided to embrace it, harnessing the power of social media!
As part of the digital media campaign, we created a "Cause" page in Singapore's most popular social network, Facebook.
The message was simple: enlist as many people to the cause and send them in droves to the shopping malls so that we can reinvigorate the Singapore economy. The cause was called the "Legion of Shopaholics – Saving the world one handbag at a time."
Awards:
DM360 Awards, Direct Marketing Association of Singapore
• Bronze: Best Digital Campaign Social Media (2009)
• Bronze: Best Digital Campaign Viral (2009)
International Communicator Awards, International Academy of Visual Arts
• Silver: Marketing Effectiveness – Social Media (2009)