Based on the ATL produced by LOWE and in partnership with Batey ads we developed an integrated online microsite experience based on the proposition 'Follow your own star.
The core idea was designed around people who like doing their own thing and like to choose their own direction in life, hence the campaign message.
With the help of MTV vj UTT, we created a fresh youthful visual experience using video that not only engaged the consumer but also allowed them to experience a more personalized journey of the new A-Class.